BLK PROJECTS

BLK 513 is a pioneering frozen yogurt brand known for its signature activated charcoal yogurt and bold aesthetic. Tasked with the challenge of designing three distinct kiosks and shopfronts in high-footfall commercial areas, this project harmonized branding consistency with spatial adaptability across various mall environments.
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Each branch draws from the brand’s iconic palette — dark tones, LED tickers, and industrial finishes, while tailoring the structure to fit specific site constraints:
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• ATC Branch features a fully enclosed structure nestled between arched walkways, maximizing transparency for visibility while creating a strong street presence. The iconic “The Darkside Never Dies” slogan is prominently featured, reinforcing brand identity.
  
  • Proj type: Standalone Yogurt Kiosk with Bold Brand Identity
    
    
• LCM Branch presents a 360° walk-around kiosk concept, optimized for flow and quick service within an open-plan mall setting. Strategic signage and dual-sided counters streamline customer interaction from multiple directions.
  
  • Proj type: 360° Mall Kiosk for High Foot Traffic Zones

• SATG Branch is designed with clean modular framing beneath an escalator, using vertical branding planes and minimal footprint to create a visually engaging point of sale while complying with premium mall guidelines.
  
  • Proj type: Escalator-Nestled Minimalist Kiosk
    
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Despite the variances in layout, each design maintains brand uniformity through:

• Illuminated signage and LED tickers displaying marketing text.
• Bold counter design integrating digital menu boards and product visuals.
• Efficient staff work zones hidden behind clean sightlines.
  Black mesh ceilings and walls reinforcing the brand’s edgy visual identity.
  
  
  

These kiosks are a testament to how effective architectural branding and modular fit-out planning can elevate compact retail experiences across multiple commercial venues.